Organizations have a difficult time succinctly stating their mission. Ask any Executive Board Member and you will find that the phrase "Strategic Planning Meeting" is considered foul language. For christian ministries, consider the task of changing hearts, minds and circumstances, while sharing the Lord. Now articulate that process in a few short words.
Individuals have their own personal ministry as well. Their life! In fact, God assures us that our ministry should be clearly identifiable to others.
"A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another.” John 13:34-35(NIV)
How much time have you taken to review your mission statement? Are your daily tasks aligning with His vision? Could others recognize your purpose?
Alpha Women's Center of Grand Rapids made the following short promotional video describing their ministry. What an amazingly clear statement.
What would your 4 minute commercial look like?